New Now at 7-Eleven stores

So good you'd forget they're better for you.

Soft, sour, fruity gummy bears with 17g of protein and 14.5g of fibre in every big bag.

4.8|1,000+ customers
gluten freeclean proteingood fibre
Option 1

The good tastes bad.

Rice cakes, chalky bars, clumpy shakes. Good for you, joyless to eat.

Option 2

The bad tastes good.

Lollies, donuts, soft drink. Delicious right up until the crash.

Option 3 · HeyBear

We combined the best of both worlds.

Real lolly taste with 17g protein and 14.5g fibre in every big bag.

Try the mixed Cub pack

Imagine those cola bottle but better for you.

The classic

Same nostalgic taste.

Fizzy, sour cola with that sugar-dusted bottle feeling.

The better stuff

A whole lot more.

  • 17g protein
  • 14.5g fibre
  • No added sugar
  • 5 Health Star Rating

*HeyBear 102g versus a 102g equivalent serving of leading traditional gummy candy.

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Pick your bears.

Sweet Treat Society
×4mixed bags
1 / 1
4.8|1,000+ customers

HeyBear Protein Gummies

Big Bags · 102g

Lolly first, protein second.

  • 17g protein per bag
  • 14.5g dietary fibre
  • No added sugar, naturally flavoured
  • 5 Health Star Rating

Choose your pack

Select size

Free shipping + a free gift on orders over $95

Prefer snack-size bags?

—Cub · 4 mixed
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Turns out...

Lots of people love them.

4.8|1,000+ customers
The difference

Ditch the bad stuff.Keep the chew.

We kept everything you love about a bag of gummy bears: the soft chew, the fruity hit, the one-more-handful feeling. Then we packed in clean protein and good fibre, and made every bag gluten free.

HeyBearTypical gummies
High in protein
Low in sugar
Tastes like a real lolly
Soft gummy texture
Halal-certified gelatin
Now at 7-Eleven

Grab a bag on your way.

HeyBear is on the shelf at 7-Eleven. Pick one up with your coffee, your fuel or your late-night run.

Snack moments

A bear for every moment.

Couch, coast, gym or glovebox. Keep a bag wherever the snack urge finds you.

Two gummy bears on a green couch, each holding a HeyBear bag
Movie night

Share the bag. Or don't.

The couch-side snack that doesn't end the night on a sugar crash.

Two bears under a striped beach umbrella with HeyBear bags
Beach days

Sun's out, bag's out.

Toss one in the beach bag next to the sunscreen.

A bear lifting a barbell
Post-gym

Protein you'll look forward to.

A sweet way to top up after training.

Bears in a red convertible with HeyBear bags in the boot
Road trips

Glovebox essential.

For the long way round and every servo stop along it.

Two bears climbing over a HeyBear bag
The 3pm slump

A little lift at your desk.

Better than another trip to the vending machine.

Stock up

Go Big Bear. 12 bags, every flavour.

Our best value, with free shipping and a free gift.

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FAQ

Bear necessities.

Are they really gluten free?

Yes. Every HeyBear bag is gluten free, whichever flavour you pick.

Do they actually taste like lollies?

That's the whole point. They're soft, chewy and fruity, so good you'd forget they're better for you.

Where can I buy HeyBear?

Choose a 4-pack or 12-pack mixed carton or a 3-pack of one 102g flavour. Single 102g bags are available as cart add-ons. Single-flavour 48g cartons contain 12 bags and will also be available online. Orders over $95 ship free with a free gift.

What's in a mixed pack?

Sour Cola, Sour Apple, Sour Grape and Strawberry. The Cub has one bag of each, and the Big Bear has 12 mixed bags plus a free gift. Every flavour, including Sour Watermelon, is available as a single-flavour 3-pack.

What's the Sweet Treat Society?

Our email club. Members hear about new flavours first and get early access to drops and bundles.

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