HeyBear × 7-Eleven

Scan To Japan

Buy a promo pack. Scan the code on the back. Play for an instant win—and your chance to fly to Tokyo.

400+ instant winsone 5-night Tokyo trip for two

See how to enter
1 Nov 2026 – 17 Jan 2027 Participating 7-Eleven stores
Sour Apple and Cola 48g Scan To Japan promotional packs
Promotion dates1 Nov – 17 Jan
Eligible statesNSW · VIC · QLD · WA · TAS · NT
Entry limit1 per promo pack QR
Major draw7:11pm AEDT · 17 Jan

Your route to Tokyo

Four steps. Then play.

  1. 1

    Buy a promo pack

    Pick up Sour Apple 48g or Cola 48g with Scan To Japan artwork from a participating 7-Eleven store in Australia.

  2. 2

    Scan the code

    Scan the QR code on the back of the pack. It opens directly in your phone browser—no app required.

  3. 3

    Upload your receipt

    Enter your email and upload a clear photo of the itemised receipt showing the promo pack.

  4. 4

    Play the game

    Find out instantly if you’ve won a pack. Every valid entry also goes into the Tokyo draw.

Final stop

Tokyo, here we come.

One winner and their companion will spend five nights exploring Tokyo.

7-Eleven destination in Tokyo

What you could win

Little wins. Big trip.

440 prizes

Instant win

A free HeyBear pack

40 winning moments every week for 11 weeks.

Prize value
$5 RRP each
Total pool
$2,200
Major prize

Pack your bags

5 nights in Tokyo for two

Flights, central Tokyo accommodation, meals, transport, curated experiences and spending money.

Prize value
$7,400
Draw
17 Jan 2027

Who can enter?

Australia, with two exceptions.

Eligible: Australian residents aged 18+ in NSW, VIC, QLD, WA, TAS and NT.

Not eligible: SA and ACT. Scan To Japan promo packs are not stocked in the ACT.

Winner publication

Major prize winner

The major prize winner’s initial, surname and state will be published here by 24 January 2027 and remain live for at least 28 days.

The useful bits

Questions, answered.

How many times can I enter?

Each Promotional Pack QR code permits one entry. You can enter multiple times with multiple Promotional Packs, using one account per email address.

What if I lose my receipt?

Keep your original itemised receipt. A clear photo showing the Promotional Pack is required to enter, and the original may be requested to validate a prize claim.

Can I enter from SA or the ACT?

No. Residents of South Australia and the Australian Capital Territory are not eligible. Promo packs are not stocked in the ACT.

Full terms & conditions

Scan To Japan

HeyBear × 7-Eleven “Scan To Japan” — Instant Win Version

Schedule

Promoter
The Trustee for Hey Bear Trading Unit Trust (ABN 92 604 495 435) of [U3 63 WILLOW AVE, SPRINGVALE, VIC, 3171], contact: [hey@itsheybear.com] (“Promoter”)
Promotion
HeyBear × 7-Eleven Scan To Japan — Instant Win (“Promotion”)
Promotion Period
Commences 12:00am AEDT on 1 November 2026 and closes 11:59pm AEDT on 17 Jan 2027
Eligible entrants
Australian residents aged 18 years or over in NSW, VIC, QLD, WA, TAS and NT. Residents of SA and the ACT are not eligible.
Entry method
Purchase a HeyBear Promotional Pack at a participating 7-Eleven store; scan the on-pack QR code; enter your email address; upload a photo of your itemised receipt; play the digital game (section 3)
Entry limit
One (1) entry per Promotional Pack QR code. One account per email address; multiple entries permitted with multiple packs.
Winner determination
Instant win: 40 winning moments per week for eleven (11) weeks of the Promotion Period, outcome determined at time of play by certified random number generator against a fixed winning-moment schedule.

Major Prize: random draw from all valid entries at 7:11pm AEDT on 17 Jan 2027, at the HeyBear office and broadcast live online via @itsheybear on Instagram, conducted using the Easypromos random winner picker
Total prize pool
$9,600 (Major Prize $7,400 + 440 instant win prizes totalling $2,200)
Winner notification
By email within [2] business days of determination
Winner publication
Major Prize winner's first initial, surname and state published at www.itsheybear.com/scantojapan within 7 days of the draw (by 24 January 2027)
Unclaimed prize draw
[Time] on 17 April 2027 at the HeyBear office and online via @itsheybear on Instagram (same method as the original draw), if required (section 7)
Permits
No permit or authority required: total prize value does not exceed $10,000 (NSW threshold) and entry is not open to residents of SA or the ACT

1. Promoter

  1. The Trustee for Hey Bear Trading Unit Trust (ABN 92 604 495 435) (“the Promoter”) is conducting the Promotion for promotional and advertising purposes. The Promoter's address is [U3 63 WILLOW AVE, SPRINGVALE, VIC, 3171] and contact email is [hey@itsheybear.com]. Questions about the Promotion should be directed to that address. The Promotion is conducted with the written consent of the benefiting business, 7-Eleven Stores Pty Ltd, which is not the promoter and accepts no responsibility for the conduct of the Promotion.

2. Promotion period

  1. The Promotion runs from 12:00am AEDT on 1 November 2026 to 11:59pm AEDT on 17 January 2027 (“Promotion Period”). Entries received outside the Promotion Period are invalid. The Promotion will proceed regardless of the number of entries received.

3. Eligibility and entry

  1. Participation constitutes full and unconditional agreement to these Terms and Conditions. Entry is open to Australian residents aged 18 years or over residing in New South Wales, Victoria, Queensland, Western Australia, Tasmania or the Northern Territory. Residents of South Australia and the Australian Capital Territory are not eligible.
  2. The following are not eligible: directors, officers, employees, agents and contractors of the Promoter; employees of 7-Eleven Stores Pty Ltd and its stores; employees of the Promoter's agencies connected with the Promotion; and the immediate family and household members of each of the above.
  3. To enter, during the Promotion Period: (a) purchase a HeyBear Promotional Pack (Sour Apple 48g or Cola 48g bearing Scan To Japan artwork) from a participating 7-Eleven store in Australia at its normal retail price; (b) scan the QR code on the pack to access the Promotion microsite; (c) enter your email address and confirm you are aged 18 or over and a resident of an eligible State or Territory; (d) upload a clear photograph of the itemised purchase receipt showing the Promotional Pack purchase; and (e) play the digital game.
  4. Receipts are verified by automated validation. Entries whose receipt fails automated validation are reviewed manually within [2] business days; an entry will not be rejected solely by automated decision. Retain your original receipt: the Promoter may require it to validate any prize claim.
  5. Each Promotional Pack QR code permits one (1) entry. One account per email address; entrants may enter multiple times with multiple Promotional Packs. All registration details must be true and accurate. Entries generated by scripts, macros, bots or other automated means are invalid.

4. Winner selection and prizes

  1. Instant win prizes: 40 instant win prizes are available each week for eleven (11) weeks of the Promotion Period (440 prizes in total), each one (1) HeyBear pack (RRP $5), total value $2,200, claimed at participating 7-Eleven stores in accordance with on-screen instructions within [30] days of the winning play. Instant win outcomes are determined at the time of play by a certified random number generator against a winning-moment schedule fixed before the Promotion starts. The schedule is auditable and cannot be altered by the Promoter during the Promotion.
  2. Major Prize: every valid entry is automatically included in the Major Prize draw, conducted at 7:11pm AEDT on 17 January 2027 at the HeyBear office and broadcast live online via @itsheybear on Instagram, using the Easypromos random winner picker. Easypromos is a self-service online platform that is GDPR and ISO 27001 compliant, guarantees the transparency of the draw and provides a certificate of validity. The result cannot be altered by the Promoter and the certificate can be shared with any participant who requests it from the Promoter.
  3. Major Prize: one (1) prize valued at $7,400 (RRP, including taxes): a 5-night trip to Tokyo, Japan for the winner and one (1) companion, comprising return economy airfares from [the winner's nearest Australian capital city] to Tokyo ($2,500); 5 nights' twin-share accommodation in central Tokyo — Shinjuku or Asakusa district ($1,000); all meals and daily transport in Tokyo ($1,000); curated experiences — Japanese candy sculpting class, Harajuku confectionery tour, Hakone/Mt Fuji day trip, teamLab Borderless admission ($1,800); HeyBear welcome package ($100); and a $1,000 AUD spending allowance. Travel insurance is not included in the Major Prize; the Promoter recommends the winner and companion arrange their own cover, which may be funded from the spending allowance. The winner and companion must each be aged 18 or over, hold valid passports and any required visas, and travel together on the same itinerary by [17 January 2028], subject to availability and blackout periods [20 December to 6 January, 25 March to 15 April, and 15 November to 30 November]. Attendance at the draw is not required to win.
  4. To claim a prize, winners must provide their full name and (where required for fulfilment) a delivery address, and may be required to provide proof of identity, age, residency and purchase. Failure to provide requested proof within [14] days may invalidate the claim.
  5. Prizes are not transferable or exchangeable and cannot be taken as cash. If a prize (or part of it) becomes unavailable, the Promoter may substitute a prize of equal or greater value. Any costs associated with a prize not expressly included are the winner's responsibility, as are any taxes arising from acceptance of a prize (the Promotion and prize distribution are subject to current tax legislation).
  6. Winners will be notified by email within [2] business days of determination. The Major Prize winner's first initial, surname and state will be published at www.itsheybear.com/scantojapan within 7 days of the draw (by 24 January 2027) for at least [28] days.

5. Limitations and disqualification

  1. The Promoter may disqualify any entrant who breaches these Terms and Conditions or tampers with the entry process, including fraud, use of manipulated or reused receipts, unpurchased or stolen packs, or multiple accounts designed to evade entry limits.
  2. Any attempt to hinder the proper conduct of the Promotion, whether by human intervention or automated means, will result in immediate disqualification.
  3. Entrants have fifteen (15) days from the date a winner is selected to lodge any justified claim or complaint with the Promoter regarding that selection.

6. Publication of comments

  1. Where the Promotion permits user comments or content, no content that is inappropriate, offensive, insulting, discriminatory, or that infringes the rights of any third party will be permitted. The Promoter may remove such content and disqualify the responsible entrant.

7. Unclaimed prizes

  1. The Major Prize must be claimed by [5:00pm AEDT on 17 April 2027] (3 months from the draw). The Promoter will take all reasonable steps to contact the winner during this period. If it remains unclaimed, an unclaimed-prize draw will be conducted on 17 April 2027 at 7:11pm at the HeyBear office and online via @itsheybear on Instagram (same method as the original draw), and the new winner notified and published in the same manner as the original winner.
  2. Instant win prizes not claimed within [30] days of the winning play are forfeited.

8. Liability

  1. Nothing in these Terms and Conditions excludes, restricts or modifies any consumer guarantee, right or remedy conferred by the Australian Consumer Law or any other applicable law that cannot lawfully be excluded. Subject to that, the Promoter, its agencies and 7-Eleven exclude liability for any loss, damage or injury (including indirect or consequential loss) arising from the Promotion or any prize, including its use or any travel, except to the extent caused by the negligence of the Promoter. Where liability cannot be excluded, the Promoter's liability is limited, to the extent permitted by law, to resupply or the value of the relevant prize.
  2. The Promoter is not responsible for lost, late, incomplete or misdirected entries, or for any technical failure, network fault, unauthorised intervention or event beyond its reasonable control affecting the administration, security or fairness of the Promotion. If the Promotion cannot proceed as planned, the Promoter may modify, suspend or terminate it, and will take reasonable steps to notify entrants of any substantial change; changes will not disadvantage entries already validly received.

9. Data protection and publicity

  1. The entity responsible for processing entrants' personal information is the Promoter, [The Trustee for Hey Bear Trading Unit Trust] of [U3 63 WILLOW AVE, SPRINGVALE, VIC, 3171]. Personal information collected (email address, receipt data, State/Territory of residence and, for prize claimants, full name and delivery address) is collected to conduct the Promotion, including validating entries, conducting draws, awarding prizes and meeting winner-publication obligations. The Promotion platform is provided by Easypromos SL as the Promoter's service provider, which is GDPR and ISO 27001 compliant (Easypromos's own terms and privacy policy are at https://www.easypromosapp.com/terms-and-conditions/ and https://www.easypromosapp.com/privacy-policy/ respectively); entry data is processed on the Promoter's behalf and is not sold or passed to third parties for their own purposes. Personal information is handled in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles and the Promoter's Privacy Policy at https://www.itsheybear.com/pages/privacy-policy, which explains how entrants may access or correct their information or make a complaint. Where data is stored or processed outside Australia (Easypromos is EU-based), the Promoter takes reasonable steps to ensure equivalent protection.
  2. If an entrant opts in, the Promoter may use their email address for marketing communications; opting in is optional and is not a condition of entry, and consent may be withdrawn at any time via the unsubscribe facility.
  3. The Promoter may request the winner's participation in reasonable publicity related to the Promotion (including name, likeness and photograph). Participation in publicity beyond the regulatory winner publication described in section 4 is voluntary and subject to the winner's consent, without compensation.

10. Amendments

  1. The Promoter may amend these Terms and Conditions to the extent the amendment does not harm or impair the rights of entrants, and will take reasonable steps to notify entrants of any substantial change or make it publicly available before it takes effect.

11. Governing law

  1. These Terms and Conditions are governed by the laws of New South Wales, Australia, and any dispute is subject to the non-exclusive jurisdiction of the courts of New South Wales. If any provision is found invalid or unenforceable, it is severed and the remaining provisions continue in full force. To the extent of any inconsistency between these Terms and Conditions and any advertising material, these Terms and Conditions prevail.

12. Agreement

  1. By entering the Promotion, entrants agree to be bound by these Terms and Conditions and by the decisions of the Promoter, which are final and binding on all matters relating to the Promotion, subject to any applicable law and the fifteen-day claim window in section 5.