The Protein Taste Problem
The Protein Taste Problem Here's the thing about most protein snacks: they taste like protein. Because they are protein. Usually whey isolate, which has a distinct dairy-ish, slightly chalky flavour that no amount of artificial strawberry can fully mask. And don't get me started on the vegan ones (sorry). You know the taste. It's the one you get from protein shakes, protein bars, and basically anything marketed to gym-goers who've accepted that "functional food" and "actual enjoyment" are mutually exclusive. We didn't want that. HeyBear was never supposed to be...
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